# SSO

## What is **Single Sign-On**

Single Sign-On (SSO) is an authentication method that enables users to access UI Bakery using external identity providers like Google, Okta, Azure AD, and others.

## Why use **SSO**

There are several reasons to set up SSO for your UI Bakery instance. Here is a list of common benefits:

* **Better usability**. Your users don't need to use other credentials for UI Bakery. They can log in just with one click.
* **Security Compliance**. Some security guidelines mandate accessing company services through a single identity server.
* **Two-Factor Authentication**. SSO allows you to enable two-factor authentication at the identity provider level, improving security.
* **Access management**. SSO enables synchronization of user roles with your identity provider's groups, roles, or other attributes, simplifying access control and user management.